With the hugely successful Jodhaa Akbar in their kitty both Hritik and Aishwarya are on a high. Aishwarya has bagged a whooping 4 Cr for her next project, besides her various endorsements.Hrithik who already was quite a favorite in the endorsement circle, was announced as the brand ambassador of the new, improved Cinthol range of soaps, talc and deo at a function in Mumbai on March 19.

Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), unleashed ‘24-hour confidence’ with its new range of soaps, talc and deo sprays in three exciting fragrances - Classic, Cologne and Sport in a trendy new packaging. Even its earlier products Cinthol fresh soap and Cinthol regular soap will now be available in a new and exciting packaging.
Speaking at the launch, Executive Director and President-Marketing of Godrej Industries, Mrs Tanya Dubash said “The new Cinthol range stands for confidence of achievers who constantly strive to realize their aspirations without stopping. Cinthol gives them ‘24-Hour Confidence’ and enables them to lead a ‘Don’t Stop Life’. Hrithik Roshan was chosen as the brand ambassador as he exudes confidence and doesn’t stop till he meets the high benchmarks he sets for himself”
Hrithik added, “It’s an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about ‘24- Hour confidence’, energy and a ‘Don’t Stop Life’ attitude, it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle and attitude”
So, get ready to see Hritik in this new avataar, flaunting his macho look for this commercial soon!!!!